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Media buying is now the easy part. In 2026, the buying itself is piping. The levers that actually move a DTC account are creative, offer, and conversion rate, and the platform keeps getting better at rewarding
About us: Web Summit brings the world’s most impactful speakers to our global events. That’s how we became, in the words of Forbes, “the best tech conference on the planet”. And we’re just getting started. As
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